Home Sci-Tech Africa Banking Brands Awards 2020 Holds November 19

Africa Banking Brands Awards 2020 Holds November 19

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Previously scheduled to take place on October 30, 2020, the Africa Banking Brands Awards 2020, has been rescheduled to hold on November 19, 2020 at Sheraton Hotel, Ikeja Lagos. 

The event was postponed due to the #ENDSARS protests that greeted the entire country. 

Speaking to the media, Desmond Esorougwe, Editor-In-Chief, The Africa Brands Magazine and Founder, Africa Banking Brands Award, said that “The African Banking Brands Awards 2020 is a celebration of leadership, innovation and growth of Banking Brands in Africa.” 

“The Award will honour banking and finance brands, payment solutions providers, their CEO’s, products and services and others personalities that have made significance contribution to the growth of the industry over the years.” 

Esorougwe, a consummate brand expert further stated that the winners would have made outstanding contribution to the development of banking and financial services brand of the continent, the economic aspiration of its citizenry and the transformation of Africa’s image in the international market while displaying high standard of good citizenship, social and environmental responsibilities. 

The Award brings together prominent Banking and Finance Personalities, Government Official, Regulators and other Stakeholders. 

He said, “The Africa Banking Brands 2020 research represents the most comprehensive banking brands study in Africa. It is a consumer-led survey establishes Best Banking Brands preferences across the continent. The study is independently concluded by The Africa Brands Magazine, Geopoll, the leader in providing fast, high Quality research from emerging market with strategic analysis and insight and Fast Track Brand Communications & strategy-Africa premier Branding Advisory Firm.” 

In the 2019-2020 periods the survey was conducted in 23 countries which cover all African economic regions and collectively represent at least 75% of the population and the GDP of Africa. These countries Best Banking Brands are often the most dominants Banking Brands across Africa or within their regions. Since 2019, the Best Banking Brands has been using geo-poll multimodal survey platform to collect data via SMS rather than face-to-face method. 

Mobile interviewing has proven to be most effective way to reach Africa consumers because of the high penetration of mobile telephony as a primary mode of communication and increasingly for consumer transition in Africa. 

PR Report Reveals 5% Error Margin in 3,360 Publications in Q3 

The P+ Measurement Services, Nigeria’s foremost PR Measurement and Evaluation agency, has revealed in its Quarter 3 report that out of 3, 360 publications monitored, only 5% error margin was found. 

The report also said that Thisday and BusinessDay newspapers were the most sought after publication in the third quarter of 2020. 

It said, “The report, based on the research data for advert and editorial analysis had an error margin of 5% and 95% confidence level and in Q2 and Q3 2020, a total of 3,360 publications were monitored.” 

The Q3 report stated that ThisDay newspaper was the most sought after publication for banks, as BusinessDay newspaper was the most sought after publication for insurance companies in terms of placement of adverts in the media. 

Analysts at the media intelligence agency remarked that this data-driven report is to provide rich insights into the media performance of brands in the banking and insurance industry, identify key areas where media exposure for these brands can be further strengthened. 

The Managing Director of P+ Measurement Services, Philip Odiakose, encouraged brands to key into media monitoring and evaluation as part of their PR and Communications strategies to gain valuable media share as top players in their industries, which will contribute to driving brand loyalty and increase patronage for brands in a competitive business world. 

“From the report, the sampled data and platforms used were 21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites,” he said. 

The most engaged online publications for editorial in the banking industry for Q3 were Thisdaylive.com, Businessday. ng and Nairametrics.com, while Proshareng.com, Thisdaylive. com and Independent.ng were the most engaged online publications in the insurance industry for Q3. 

Advert placement was sourced out more by the banking industry, with ThisDay, Leadership and BusinessDay topping the list of print publications with the highest earnings in the Q3, while BusinessDay, The Punch and Daily Trust topped the list of print publications with the highest earnings in the insurance industry for Q3. 

Findings from the Q3 report shows that the media engagement on Corporate Social Responsibility was led by Stanbic IBTC (46%), Heritage Bank (24%), Fidelity Bank (12%), Union Bank (11%) and Sterling Bank (7%) and the insurance companies that ranked most on Corporate Social Responsibility includes Prudential Zenith Life Insurance (67%), AIICO Insurance (20%), and AXA Mansard Insurance (13%). 

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